What better way to re-launch Whiteboard Wednesday than by having special guest, Dr. Alex Mehr, take to the board to breakdown Jordan’s question: How does a business do a boundary check on pricing? Alex breaks down his own company, www.Farmersbox.com for this example. This is must-learn strategy advice for any entrepreneur or businessman who is looking to find the sweet spot for pricing their own products, so don’t miss it!
In this installment of the iconic, Whiteboard Wednesday series, Jordan breaks down the difference between sales and marketing and how each works, both separately, and together.
He goes on to explain that marketing is the process that brings people into your sales funnel, and sales is the process of turning leads and prospects into clients and customers for life. All the great ones have strong marketing but also back it up with great sales experience and a strategy that works!
In this first Whiteboard Wednesday since the passing of his father, Max – may he rest in peace – JB focuses on what he calls the “lynchpin” for people looking to succeed in sales. He then goes on to diagram, in great detail, what it takes to take a prospect who is on the fence and give them that little push they need to buy. If you are in sales – and really we’re all in sales in one way or another – or are looking to be, this is one video that not only do you need to watch, but probably more than once. The strategy pearls here are priceless!
In this edition of Whiteboard Wednesday, JB dives into the pros and cons of being goal-oriented, and the difference between a goal and a vision. He then outlines a better way to go about achieving both, in a way that most people don’t, much to their detriment. Goals are great, but goals alone are not enough. Watch this clip and learn how to meld your goals with your vision to change your life.
In today’s installment, JB focuses on what he calls the Holy Grail of sales: repeat business. He goes on to say that everything that’s out there – all the “information” on the internet, etc., — that has to do with getting referrals is total and utter nonsense. You shouldn’t listen to any of it. He then delivers the payoff. He offers up one single piece of training, just one little nugget of gold, that can have a massive impact on your sales results — and hence your income — and hence your life — all by itself! It’s free and it’s easy and you cannot afford to miss it! All you have to do is play the clip…
In this edition of Whiteboard Wednesday, JB focuses on controlling the sale. The Straight Line System is all about taking control of the sale — which you are able to do because you’ve positioned yourself as an expert — and then maintaining that control all the way to the close. That doesn’t mean there’s no wiggle room… depending on the situation, you may have to skip around a bit. The world is not a static place. It’s dynamic, and you must adjust to the game you’re given. Stay flexible, stay positive, stay enthusiastic, stay in control, and close the deal.
How do you scale-up your business correctly? JB has a ton of experience in scaling and in this edition of whiteboard Wednesday, he shares his knowledge and experience with you. He talks about how to fail elegantly, and how NOT to tempt the fate of God, or he will piss all over you, guaranteed. Watch this session and learn to stay out of the stream.
In today’s edition, JB talks about finding the sweet spot. As a success-oriented entrepreneur or salesperson, there’s always that balance between when things are going gangbusters, and when they’re not. We call this succeeding wildly and failing elegantly. Failure is part of success, and life, but there is a correct way to fail and an incorrect way. You want to fail quickly, cheaply, and without getting dragged into the mud financially. You also want to be sure you are sticking to your core principles and learning the right lessons. On the other side of the coin, how do you succeed wildly? How do you scale up, and when? Sidle up to the whiteboard and find out.